This paper investigates the affect of social media marketing on brand name image and brand believe in towards the purchase intention of Indonesian Male’s Skincare. The examine proposes a model that demonstrates the result of skincare marketing procedures by social media for male millennials generations. A quantitative method is utilised to collect the info to guidance the design utilizing online surveys. The information ... [Exhibit full summary] samples are collected from 203 male respondents utilizing non-likelihood sampling procedures with comfort sampling process.
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the impression of marketing through social networks on purchase intention, which implies rejecting the speculation.
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